We write search engine optimised (SEO) web content for the solar industry in South Africa.
Why do you need SEO web content services for your solar business?
Your website not only serves as a way to provide your potential and existing clients with information and engaging content – it also serves as a way to attract visitors from search engines (such as Google) through SEO-optimised web content in the form of organic search traffic:
- Organic search traffic has high intent and are most likely to convert into a client
- Organic search traffic has a decreasing cost over time: you publish it once and it can continue to provide free, targeted traffic from Google forever
- Your website content serves multiple purposes including attracting, engaging and converting potential clients into paying clients
- We create web content according to user experience, conversion and SEO best practices
- We are experienced copywriters with more than 20 years experience
What’s the SEO web content services process for solar businesses?
Our approach to SEO web content (and content strategy in general) is proven and high methodical:
- New client onboarding and discovery
- New sites: content strategy planning including keyword and topic research and content silo planning
- Existing sites: content audit, content improvement planning including topic and keyword research and content silo improvements
- Content strategy review with client
- SEO research, interlinking strategy and keyword alignment
- Content writing
- Client review and approval
- Content publishing (through your CMS or web team)
- Content promotion, sharing and indexing check (through social media and Google Search Console)
- Analysis and reporting (through Google Analytics)