SEO (search engine optimisation) copy is writing in a way that is first and foremost geared towards your human audience, but also optimised to rank well in search engines.
Do you want to rank in Google? Do you want FREE traffic from organic search? Search traffic is the best converting type of traffic because people are actively searching for a solution that your business can solve. And if you can get this free traffic from Google through organic search, even better!
SEO is not an overnight fix. It takes many months of concerted effort to improve your rankings in Google. Hiring a good SEO copywriter is part of the process – but you also need to consider that there are more than 200 ranking factors that only Google knows, and as a result it’s always a good idea to hire an SEO agency or specialist to help you get results from your SEO efforts.
What factors are part of SEO copywriting?
SEO copywriting includes:
- SEO meta titles and descriptions
- People-friendly web content that includes your target keywords (what words or phrases you want to rank for in Google)
- SEO-friendly headings and sub-headings
- Image descriptions and “alt text”
- Interlinking between web pages in a way that adds value to the website visitor
Remember, you don’t want to stuff your website copy with the keywords that you want to rank for. This is not natural, and Google will penalise your site for “over optimisation”. Instead, write for humans first and make sure your copy is easy to read and adds real value and useful information.
Also, consider that people really and truly do not read online – they SCAN for information. You really need to make it easy for the “nuggets” to jump out from the page, and this means formatting your content so that it’s easy to scan. For this, you need to use:
- Formatting such as bold and italics
- Paragraph breaks
- Images and video
- Links to related content
Don’t make it difficult to read your content. There’s a magic metric that Google looks at called “dwell time” – this is how long people stay on your page and how sticky the page is. Pages with low dwell time are boring and difficult to read – people will quickly close the page and move on if they don’t instantly find what they’re looking for. So remember to keep your pages people friendly, and this means they will be search engine friendly too.
Looking for an SEO copywriter?
If you need help with your web content and want it to be search engine friendly, I can help. Contact me using the form below and I’ll be happy to help with an obligation free quote.